What is the maximum length for a Play Store full description?

The Play Store full description allows up to 4,000 characters. Google indexes the full description for search, so include relevant keywords naturally — but avoid excessive repetition as Google may penalise keyword stuffing.

Tools/Play Store Listing Checker

APP STORE TOOLGoogle Play

Perfect your Play Store Listing before you ship.

Q: What is the character limit for the Play Store app name?

The Google Play Store enforces a strict 30-character limit for app names. Every character — including spaces and punctuation — counts toward this limit. Exceeding it will prevent you from publishing or updating your listing.

Q: How long can a Play Store short description be?

The Play Store short description is capped at 80 characters. This snippet appears below the app name on the store page and in search results, so it should be compelling and keyword-rich within the limit.

Q: Does keyword repetition hurt Play Store rankings?

Yes. While including keywords in your app name, short description, and full description improves discoverability, repeating the same keyword excessively (especially 3+ times in the full description, or across multiple fields) can be flagged as keyword stuffing by Google Play's algorithm, potentially reducing visibility.

Validate your app name (30 chars), short description (80 chars), and full description (4,000 chars) in real time. Catch keyword repetition and preview exactly how your listing will appear on Google Play.

100% in-browser — nothing uploaded·Official Google Play character limits·Instant keyword repetition detection

PLAY STORE CHECKER READY

Enter your app copy below — counters update as you type

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App Name0/30

Short Description0/80

Full Description0/4000

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TECHNICAL SPECIFICATIONS

Official Google Play Store
listing character limits at a glance.

Every field on your Play Store listing has a hard character cap enforced by Google. Exceeding any limit will block your publish or update. Use the checker above to stay on the right side of every limit.

Field	Character Limit	Indexable by Google Play?	Tips
App Name	30 chars	Yes — high weight	Include your primary keyword naturally in the name
Short Description	80 chars	Yes — medium weight	Lead with the core value proposition and a secondary keyword
Full Description	4,000 chars	Yes — lower weight	Use keyword variants 2–3× max; structure with line breaks
Developer Name	50 chars	No	Use your brand or studio name consistently
Recent Changes (What's New)	500 chars	No	Highlight bug fixes and new features per release

Paste your app copy

Type or paste your app name, short description, and full description into the three fields. Character counters update live and change colour as you approach each limit.

Review keyword warnings

The checker flags any word (4+ letters) used 3 or more times in your full description, and words that repeat across the app name and short description — a common signal for keyword stuffing.

Preview & copy

The live preview card shows how your app name, rating, and short description look on the Play Store. Hit Copy All Text to paste the final copy into the Play Console.

FREQUENTLY ASKED QUESTIONS

Everything you need to know about Play Store listing limits

What is the character limit for the Play Store app name?+

Google Play enforces a hard 30-character limit for app names. Every character — including spaces and punctuation — counts. Exceeding it will prevent you from publishing or updating your listing. Include your primary keyword naturally within those 30 characters for best search visibility.

How long can a Play Store short description be?+

The short description is capped at 80 characters. It appears below the app name on the store page and in search result snippets, so it should be compelling and include a secondary keyword. Treat it like a tagline — concise and benefit-focused.

Does keyword repetition hurt Play Store rankings?+

Yes. Google Play's algorithm penalises excessive keyword stuffing. Repeating the same keyword more than 2–3 times in the full description, or reusing the same words across all three fields, can reduce your store visibility. Aim for natural variation and use synonyms where possible.

What is the maximum length for the Play Store full description?+

The full description allows up to 4,000 characters. Google indexes this text for search, so include relevant keyword variants naturally throughout. Use clear paragraph breaks and bullet points to improve readability, and front-load your most important features since users often read only the first few lines before tapping 'Read more'.